Josh the Designer

Email design · Web design · E-commerce for DTC brands

Built block by block. Measured in revenue.

  1. BuildDesigned and built in your Klaviyo, one block at a time.
  2. SendSwitched on and tested end to end before the first subscriber arrives.
  3. MeasureChecked against what it earned. Then fixed where it didn’t.
Put Fernwood on a welcome flow See what I build

What I design

Email. Web. E-commerce.

Three disciplines, one standard: does it sell? Every package is built from these.

01

Email design

Emails that look like your brand and read like someone accountable for revenue wrote them.

  • Branded master templates
  • Welcome, cart and post-purchase flow emails
  • Monthly campaign designs
  • Signup forms and popups

In: Email Foundations · Email Program

02

Web design

Sites that say what you sell in five seconds, to someone who has never heard of you.

  • Homepage and landing pages
  • Navigation and page structure
  • Mobile-first layouts
  • Built in Shopify or WordPress

In: Website Build · Care Plan

03

E-commerce design

Fewer clicks between landing and checkout. Store pages designed around how people actually shop.

  • Product and collection pages
  • Cart and checkout flow
  • Reviews, bundles and upsells
  • Email capture at every step

In: Website Build · Care Plan

Off the workbench

Pick what gets built next

The difference

You could hire it cheaper.

There are plenty of good template designers on marketplaces. Here’s what changes when the person building your email has been the one accountable for what it earns.

Compare

What you get
The flows that should exist (welcome, cart, browse, post-purchase), built and running in your Klaviyo.The emails you asked for, designed one at a time.
How it’s priced
Fixed scope, fixed price, paid online.Hourly or per gig. When the scope grows, so does the bill.
When it’s done
Launched, tested and switched on. Then measured.Files handed off. You work out the rest.
Answers to
Revenue. It’s what I answered to in-house for twelve years.The brief.

The math

Price out your welcome flow

Most stores either don’t have one or set it up once and forgot it. Drag to your numbers.

Welcome flow revenue / month

$3,400 /MO
New subscribers
800
Orders
40
Per year
$40,800

Worth switching on this month. Email Foundations builds this flow.

Build my welcome flow

Example inputs, not a promise. Your real numbers are what the audit is for.

Packages

Pick a starting point.

Email is the front door. Most clients start there and add a site when the site becomes the bottleneck. Where are you now?

Launch pricing 10% off every package. The prices below already include it.

Start here

01 · One-time

Email Foundations

The flows every store should have on day one.

  • Email design: branded master template
  • Welcome, abandoned cart and browse flows
  • Signup form and popup
$3,150One-time · Standard $3,500
Buy Foundations
Start here

02 · Ongoing

Email Program

Foundations, plus a program that runs every month.

  • Everything in Foundations
  • Post-purchase and win-back flows
  • Campaign email design and calendar every month
$2,250/moMonthly · 3-month minimum · Standard $2,500/mo
Start Email Program
Start here

03 · Deposit

Website Build

Web and e-commerce design, built in Shopify or WordPress with email already on.

  • Web design: homepage, landing and content pages
  • E-commerce design: product, collection and cart pages
  • Email capture and welcome flow live at launch
  • Deposit holds your slot. Balance at launch, or split monthly
$1,800 depositBuilds from $7,200 · Standard $8,000
Reserve a slot
Start here

04 · Monthly

Care Plan

Someone on it after launch.

  • Monthly updates and fixes
  • Flow performance check
  • Priority turnaround
$405/moMonthly · Standard $450/mo
Add a Care Plan

Process

Four steps. No mystery.

01

I look at your flows, your signup forms and what email actually earned last quarter. That decides which package fits, not a sales call.

Receipts

Insider, not outsider.

I’ve been on the brand side, with the revenue number on my desk. That’s the experience you’re buying.

18Years in design
12Years running email in-house
4Years as Global Web Designer, Fox Racing
Result 01[NUMBER][What it measured: e.g. flow revenue share]
Result 02[NUMBER][What it measured]
Result 03[NUMBER][What it measured]

Questions

Straight answers.

Do I need a call before buying?

No. Every package has a fixed scope, so you can buy online. If you’d rather talk first, the contact page is there.

Which platforms do you work in?

Klaviyo for email. Shopify or WordPress for sites.

I already have flows. Is this for me?

Probably more than anyone. Flows that exist but underperform are the most common thing I fix. Start with Email Program.

Do you design the emails, or just set up flows?

Both. Email design is where every package starts: a branded master template, then every flow and campaign email built from it.

Can you design my online store?

Yes. Website Build covers web design and e-commerce design: product, collection and cart pages, built in Shopify or WordPress with WooCommerce.

How do payments work?

Email Foundations is paid up front. Email Program and the Care Plan are billed monthly, and Email Program has a 3-month minimum. A Website Build starts with a $1,800 deposit to hold your slot. The balance is due at launch, or you can split it into monthly payments.

The Teardown

One DTC email, taken apart.

Once a month: a real brand’s email, what it gets right, what it leaves on the table, and what I’d change.

You’re in.Check your inbox. The welcome email is already on its way.

Your brand. My playbook.

Start your build Ask me a question